diff --git a/custom-latex.el b/custom-latex.el
index f0ccc94..1aacf5b 100644
--- a/custom-latex.el
+++ b/custom-latex.el
@@ -10,7 +10,7 @@
   "Custom function to format headlines for LaTeX export."
   (concat
    ;; Add the TODO keyword with a different formatting
-   (and todo (format "{\\%s} " todo))
+   (and todo (format "{\%s} " todo))
    ;; Add the priority if present
    (and priority (when priority (format "\\hspace{0.2em}\\%c" priority)))
    ;; Add the headline text